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General Information

  • The Upper Dauphin Sentinel is published weekly, every Tuesday.
  • Member Pennsylvania Newsmedia Association
  • Paid Circulation (September 2018) — 5,352

Advertising Rates

Effective January 1, 2019
If you are a new advertiser, you must pay your advertising in advance until your credit application is submitted and your credit is approved.


Display Advertising Rates:
Inches Per Month — Per Column Inch

  • 0-25 — $11.30
  • 26-50 — $10.75
  • 51-100 — $10.50
  • 101-150 — $10.00
  • 151-259 — $9.77
  • 260 and Over — $9.00

National Advertising: To recognized national advertising agencies: $12.00 per column inch
Agency Commission: 15% plus 2% by the 20th of the following month

Political Advertising: Cash with order at above rates.

Public Sale Auction Advertising:
Minimum two insertions: $8.25 per column inch. To receive auctioneer’s rate: Sentinel auction form must be filled out completely and all run dates must be scheduled when ad is first placed. All auction ads must be paid within 15 days of auction. (Note: Auction Sale Bills that are printed by SDPcreative will be posted on our website at no extra charge.)

Full Color Rates:

  • In addition to space rate.
  • FREE Full Color on Full Page Ads
  • Half Page Ads or larger — Added $50.00
  • Less than Half-Page Ads — Added $100.00

Display Advertising Deadline:

  • Thursday at 4:00 p.m. of previous week.
  • If you need to see a proof of your ad, the deadline is Tuesday at 4:00 p.m. with final approval needed by Thursday at 4:00 p.m.
  • Insertions or cancellations may not be accepted after the deadline has passed.
  • Deadlines may change due to holidays.


Classified Rates:

  • Per Insertion: $9.50 (30 words or less)
  • 10¢ each additional word weekly
  • Display Classified: $8.40 per column inch
  • Service Charge on Ads with Replies Addressed c/o Sentinel: $15.00
  • (Note: Classified Ads printed in the Upper Dauphin Sentinel will be posted on our website Thursday of that same week.)

Legal Notices:

  • Per Word 25¢ ($10.00 Minimum)
  • Estate Legal Notices (3 insertions): $60.00
  • Proofs of Publication: $8.00
  • Cards of Thanks: $7.25 first 20 words/10¢ each additional word
  • In Memoriam: $7.25 first 20 words/10¢ each additional word
  • Responsibility Notices (3 insertions, paid in advance): $40.00

Classified Deadline:

  • Thursday at 4:00 p.m., unless otherwise announced.
  • If you need to see a proof of your ad, the deadline is Thursday at 10:00 a.m.
  • Insertions or cancellations may not be accepted after the deadline has passed.
  • Deadlines may change due to holidays.

Classified Payments:

  • Classified Ads must be pre-paid by cash, check or credit card, or billed to an established advertising account.
  • To prepay by cash or check, please bring or mail your ad with payment to our office Monday to Friday 8:00 am. to 4:30 p.m. We also have a drop slot located on the double white doors at the back of the courtyard between the 2 wings of our building that face Union St (Route 209); you can drop your ad with payment there.
  • To pre-pay by credit card, please call 717-692-4737 ext. 100 to provide your credit card number, expiration date, exact name on your card, the number in your street address, zip code and telephone number of the credit card owner. We accept Visa, Mastercard, Discover and American Express.
  • To establish an account with us, customers must complete our credit application and the application must be approved by us. Accounts will be established only for customers who advertise on a regular basis with us ($20 monthly minimum). First-time advertisers will be required to pre-pay the first ad even if you fill out our credit application.
  • Interest Charge: A 1-1/2% interest charge will be added to all bills not paid within 20 days of date of billing.

Mechanical Measurements

(For Display Ads Only. For measurements for Classified Ads please call (717) 692-4737, Ext. 100)

We use standard advertising units.

  • 1 column: 11 picas or 1.486 inches
  • 2 columns: 22 picas or 3.139 inches
  • 3 columns: 34 picas or 4.792 inches
  • 4 columns: 46 picas or 6.444 inches
  • 5 columns: 58 picas or 8.097 inches
  • 6 columns: 69 picas or 9.75 inches

ROP Depth Requirements:

  • Minimum: 1 inch
  • Maximum: 20.5 inches

Pre-Printed Inserts

  • Pre-prints required for guaranteed distribution: 5,500. Saturation only, no zoning.
  • More inserts are needed for the last issues of the month for March and October, our Mass Mailing issues.
  • Pre-prints may be imprinted as follows: Advertising Supplement to the Upper Dauphin Sentinel. Date not required but desirable.
  • Pre-prints do not count in meeting space requirements for monthly display advertising discount.
  • Pre-prints cannot have a postal indicia.
  • Important! Pre-print material must be delivered pre-paid, at least 10 days prior to insertion date to the Advance Local, 1900 Patriot Drive, Mechanicsburg, PA 17050. Boxes or cartons must be labeled: Upper Dauphin Sentinel.

Insert Prices:

Up to and including:

  • 8 tab/4 standard pages: $620
  • 16 tab/8 standard pages: $645
  • 20 tab/10 standard pages: $685
  • 24 tab/12 standard pages: $725
  • 28 tab/14 standard pages: $750
  • 32 tab/16 standard pages: $790


  • If inserts are pre-printed by the Upper Dauphin Sentinel, you may take a $50.00 discount on insertion charge.
  • Large inserts should be half folded.

General Policy

Advertising in the Upper Dauphin Sentinel is accepted under the following conditions:

  • If you are a new advertiser, you must pay your advertising in advance until your credit application is submitted and your credit approved.
  • We cannot accept display advertising that is less than 1 column inch.
  • We will not accept advertising for tobacco products, x-rated movies, or gambling, including state lotteries.
  • Double trucks (including gutter) charged as 13 columns.
  • We cannot accept ads of extremely unusual makeup, such as advertisements running upside down. At minimum, your company’s logo must run right side up.
  • If you use news style headings on advertisements, your advertisement must be marked “Advertisement.”
  • Advertisers and advertising agencies will indemnify and hold harmless the Upper Dauphin Sentinel, its officers, agents, employees, and contractors for all contents supplied to the publisher, including text, representations, illustration of advertisements printing and for any claims arising from the contents, including, but not limited to, defamation, invasion of privacy, copyright infringement, and plagiarism.
  • The position of advertisements in the Upper Dauphin Sentinel is neither sold nor guaranteed. For this reason, we cannot accept orders on a position or omit basis. However, every attempt will be made to honor position requests.
  • If any tax is imposed on newspaper advertising, you should understand that such a tax will be added to the rates set forth in the brochure.
  • We reserve the right to edit, reject, or cancel any advertisement at any time.
  • A charge of $30 per hour will be made for customer alterations and for completed advertisements or Spec Ads which have not been ordered published by the customer within 30 days of its completion.
  • The publisher will not be responsible for purely typographical errors or misprints beyond cancellation of the charge for the space actually occupied by the item in which the error was made, nor will the publisher be responsible for more than one incorrect insertion.
  • We will not be liable for omitted copy or merchandise incorrectly priced through error, nor will we be liable when goods are sold at the incorrect price.
  • We reserve the right to amend the terms, conditions, and rates specified in this brochure with 30 days written notice.
  • If you are a new advertiser, you must pay your advertising in advance until your credit application is submitted and your credit is approved.
  • If your advertising payment is one month behind, we will cancel your advertising on the 15th day of the billing month until your bill is paid.
  • Advertising copy must be legible.

Special Services 

  • We provide tear sheets and duplicate billing when necessary for your co-op advertising claims.
  • All ads are due by Thursday at 4:00 p.m. If you wish to see a proof of your ad, we must receive your information by Tuesday at 4:00 PM, and have final approval by Thursday at 4:00 p.m.
  • Emails (to another company) of completed ads: $0.40 per column inch.

For More Information:

For more information on advertising your business or specials, call (717) 692-4737 ext. 113, or

For more information on classifieds, call (717) 692-4737 ext. 100, or