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Rates and Information
General Information
Published weekly, every Tuesday.
Member Pennsylvania Newspaper Association
Paid Circulation (September 2011 )
7,491
Advertising Rates
Effective January 2012
If you are a new advertiser, you
must pay your advertising in advance until your credit application is
submitted and your credit is approved.
DISPLAY
ADVERTISING
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Display
Advertising Rates:
Inches Per Month...................Per Column Inch
0-25.....................................................$10.50
26-50.....................................................$9.95
51-100...................................................$9.85
101-150.................................................$9.55
151-259.................................................$9.25
260 and Over.........................................$8.60
National
Advertising:
To recognized national advertising agencies: $10.52 per column inch
Agency Commission:15% plus 2% by the 20th of the
following month.
Political
Advertising:
Cash with order at above rates.
Public
Sale Auction Advertising:
Minimum two insertions: $7.60 per column inch.
To Receive Auctioneer's
Rate: Sentinel Auction Form must be filled out completely and all run
dates must be scheduled when ad is first placed. All auction ads must be
paid within 15 days of auction.
(Note: Auction Sale Bills
that are printed by Susquehanna Design & Printing will be posted on
our web site
www.sentinelnow.com
at no extra charge.)
Color Rates:
In addition to space rate.
Black plus one color: $210.00
Black plus two colors: $375.00
Display
Advertising Deadline:
Friday at noon of previous week.
If you need to see a proof of your ad,
the deadline is Wednesday at 4:00 p.m., with final approval needed by Friday
at noon.
Insertions or cancellations may not be accepted
after the deadline has passed.
Deadlines may change due to holidays.
CLASSIFIED
ADVERTISING
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Classified
Rates:
Per Insertion: $6.75 (20 words or less)
8¢ each additional word weekly
Display Classified: $7.65 per column inch
Service Charge on Ads with Replies Addressed c/o
Sentinel: $13.00
(Note: Classified Ads
printed in the Upper Dauphin Sentinel will be posted on our web site
www.sentinelnow.com
Thursday of that same week.)
Legal Notices:
Per Word 24¢ ($5.75 Minimum)
Miscellaneous Classified Advertising:
Estate Legal Notices (3 insertions): $55.00
Proofs of Publication: $5.50
Cards of Thanks: $6.25 first 20
words/8¢ each
additional word
In Memoriam: $6.25 first 20
words/8¢ each
additional word
Responsibility Notices (3 insertions, paid in
advance): $35.00
Classified
Deadline:
Usual
Thursday at 4:00 p.m. Thursday, unless otherwise announced.
If you need to see a proof of your ad, please
allow us more time.
Insertions or cancellations may not be accepted
after the deadline has passed.
Deadlines may change due to holidays.
Classified ads will have
to be either pre-paid by cash, check or credit card or billed to an
established account.
To place a Classified Ad
do one of the following: Phone (717)692-4737 Ext. 100; FAX
(717)692-2420; Email:
classifieds@sentinelnow.com; or Mail in our Classified Ad form
to P.O. Box 250, Millersburg, PA 17061
Note:
Pre-payment of Classified Ads is
preferred but we will bill individuals if they reside within our news
coverage area of northern Dauphin County, lower Northumberland County and
western Schuylkill County. We accept cash, checks or credit cards (Visa,
Mastercard or Discover.)
Interest Charge
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A 1-1/2% interest charge will be added to all bills
not paid within 20 days of date of billing.
Mechanical
Measurements
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(For Display
Ads Only - For measurements for Classified Ads please
call (717) 692-4737, Ext. 100)
We use standard advertising units.
1 column: 11 picas or 1.833 inches
2 columns: 22 picas or 3.792 inches
3 columns: 34 picas or 5.75 inches
4 columns: 46 picas or 7.708 inches
5 columns: 58 picas or 9.657 inches
6 columns: 69 picas or 11.625 inches
ROP
Depth Requirements:
Minimum: 1 inch (14 agate inches)
Maximum: 21-1/2 inches (301 agate lines)
Pre-Printed
Inserts
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Pre-prints required for guaranteed
distribution: 7,800. Saturation only, no zoning.
Pre-prints may be imprinted as follows:
Advertising Supplement to the Upper Dauphin Sentinel. Date not required but desirable.
Pre-prints do not count in meeting space
requirements for monthly display advertising discount.
Important! Pre-print material
must be delivered pre-paid, at least one week prior to insertion date to the Sentinel
office, 510 Union Street, P.O. Box 250, Millersburg, PA 17061-0250.
Insert Prices:
Up to and including:
8 tab/4 standard pages: $620
16 tab/8 standard pages: $645
20 tab/10 standard pages: $685
24 tab/12 standard pages: $725
28 tab/14 standard pages: $750
32 tab/16 standard pages: $790
Note: If inserts are pre-printed by the Upper
Dauphin Sentinel, you may take a $50.00 discount on insertion charge. Large inserts should
be half folded.
General Policy
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Advertising in the Upper Dauphin
Sentinel is accepted under the following conditions:
If you are a new advertiser,
you must pay your advertising in advance until your credit application is
submitted and your credit approved.
We cannot accept display advertising that is
less than 1 column inch.
We will not accept advertising for alcoholic or
tobacco products, x-rated movies or gambling, including state lotteries.
Double trucks (including gutter) charged as 13
columns.
We cannot accept ads of extremely unusual
makeup, such as advertisements running upside down. At minimum, your company's logo must
run right side up.
If you use news style headings on
advertisements, your advertisement must be marked Advertisement.
Advertisers and advertising agencies will
indemnify and hold harmless the Upper Dauphin Sentinel, its officers, agents, employees,
and contractors for all contents supplied to the publisher, including text,
representations, illustration of advertisements printing and for any claims arising from
the contents, including, but not limited to, defamation, invasion of privacy, copyright
infringement, and plagiarism.
The position of advertisements in the
Upper Dauphin Sentinel is neither sold nor guaranteed. For this reason, we cannot accept
orders on a position or omit basis. However, every attempt will be made to
honor position requests.
If any tax is imposed on newspaper advertising,
you should understand that such a tax will be added to the rates set forth in the
brochure.
We reserve the right to edit, reject, or cancel
any advertisement at any time.
A charge of $30 per hour will be made for
customer alterations and for completed advertisements or Spec Ads which have
not been ordered published by the customer within 30 days of its completion.
The publisher will not be responsible
for purely typographical errors or misprints beyond cancellation of the charge for the
space actually occupied by the item in which the error was made, nor will the publisher be
responsible for more than one incorrect insertion.
We will not be liable for omitted copy or
merchandise incorrectly priced through error, nor will we be liable when goods are sold at
the incorrect price.
We reserve the right to amend the terms,
conditions, and rates specified in this brochure with 30 days written notice.
If you are a new advertiser, you must pay your
advertising in advance until your credit application is submitted and your credit is
approved.
If your advertising payment is one month
behind, we will cancel your advertising on the 15th day of the billing month until your
bill is paid.
Advertising copy must be legible.
Special
Services
We provide tear sheets and duplicate
billing when necessary for your co-op advertising claims.
All ads are due by
Friday at noon. If you wish to see a proof of your ad, we must receive your
information by Wednesday at 4:00 PM, and have final approval by
Friday at noon.
E-mails (to another
company) of Completed Ads... $0.40 per column inch.
For more information on advertising your
business or specials call (717) 692-4737
Sue ext. 113, or
ads@sentinelnow.com
Matt ext. 120, or
sales@sentineilnow.com
Classifieds ext. 100
Toll Free: 1-800-959-2715
Fax: (717) 692-2420
E-mail:
salessdp@pa.net
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